In each successive campaign cycle, it is becoming clearer and clearer that candidates need a strong, tech-savvy online presence. It simply isn’t enough to have a plain old cookie-cutter website anymore. In an age of instant access to information, and so many different news and entertainment outlets competing for people’s attention, having an impressive full-service website will have an impact – it can attract attention, raise money and help you control your message.
That’s where Maelstrom and the Patriot system come into play. I have used the company twice now, for the Republican Party of Wisconsin website and for Lt. Governor candidate Jean Hundertmark’s 2006 campaign. Now, I am not the savviest guy in the world when it comes to websites. But the ease of use is incredible. Apparently, you CAN teach an old dog new tricks, and this system makes it easy for anyone to start, maintain, and revise on the go.
As any candidate knows, raising money can be the hardest part of a campaign. Patriot makes it easy to generate dollars and keep things organized, so you don’t have to worry. Patriot will absolutely save you time and trouble, and help keep your campaign focused.
They have added so many bells and whistles to the system that I don’t have the time or space to go into them here. Suffice it to say that these add-ons (most are free) improve communication with your audience, help you make contact with new supporters and make managing a campaign easier than ever before.
As I said at the start, it simply isn’t enough to have a plain old cookie-cutter website anymore. Sign up for Patriot, and you’ll have all the tools you need to create an online presence that works.
- Chris Lato